The assignment includes conducting market segmentation, competitive analysis, store performance and customer segmentation analyses as the chicken restaurant chain plans to expand in Toronto, Ontario, and eventually across Canada in the next five years. NAI ReStore, the retail arm of NAI Global and NAI Ashlar Urban, its Canadian brokerage operation, have been selected as the preferred broker for these new locations, and will serve as project managers as needed.
“Popeyes selected NAI ReStore and its Market Analytics for its extensive and exclusive abilities to provide real-time, accurate and detailed market demographic data around the world and its ability to then turn that data into immediate market penetration results on the ground,” said David Solomon, President, NAI ReStore.
Popeyes is the world's second-largest quick-service chicken concept based on number of units. As of July 12, 2009, Popeyes had 1,905 restaurants in the United States, Puerto Rico, Guam and 26 foreign countries. Popeyes primary objective is to offer excellent investment opportunities in its Popeyes brand and provide exceptional franchisee support systems and services to its owners. To learn more about Popeyes visit their consumer website at www.popeyeschicken.ca or the franchising site at www.popeyesfranchising.com.
NAI ReStore’s Market Analytics offers unique programs to help retailers, financial institutions and consumer goods organizations optimize their store, branch or distribution networks. Its state-of-the-art geo-demographic mapping and census data covers over 60 countries worldwide, including China, Mexico and India. With seamless market methodology, comprehensive street mapping and a proven road map to customer understanding through trade areas and plots, segmentation and customer identification, NAI ReStore’s Market Analytics is able to help clients make the right business decisions just about anywhere the world. Together, with NAI ReStore’s retail real estate commercial services across 325 offices in 55 countries, this information can then be immediately implemented and translated into on the ground results seamlessly and effectively worldwide. For more information, visit www.nairestore.com.
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